Today’s retail activist investors stand at a critical juncture, as unprecedented opportunities to influence publicly traded companies are at their fingertips. The 2021 Meme Stock revolution revealed that individuals have the power to impact capital markets and create meaningful change for the companies they admire.
However, the path to activism isn’t all that clear. In his debut book, author John O’Connell seeks to help activist investors determine the path to successfully connecting their values and their investments.

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If you are a retail investor looking for investment opportunities, you may want to consider making a move to support your values. Rise of the Activist Investor is designed to give you the information you need to invest successfully in your beliefs. It provides the tools, techniques and step-by-step guidance you need to take action and make your values heard.
Tina Powell Chief Executive Officer C-Suite Social Media
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As a founder of a prominent company focused on helping investors make the world a better place, even I am often overwhelmed by the uphill battle faced by environmentally and socially focused investors. In the “Rise of The Activist Investor”, I’ve found a fascinating and practical playbook that I’ll be turning to repeatedly to help my clients find, rally, and empower other investors with similar values to enact positive change at even the largest of publicly traded companies.
Benjamin Webster President & Chief Executive Officer OWL ESG, Inc.
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"If you want to really understand how you, as an investor, can influence the behavior of firms you invest in, this highly entertaining book will empower you to do so. You can make a difference. This book shows you how!"
Joel Bruckenstein, CFP President, Technology Tools for Today (T3)
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John O'Connell is extremely knowledgeable, has great corporate financial experience and tremendous insight in the field of investing. This book is captivating, easy to grasp and extremely informative. Once you begin reading chapter one you will not want to put this book down.
Dr. Barry Ashmen Marketing Department Rider University
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I met John at the top of a mountain at an attitude of 6,000 feet and little did I realize that he could be on top of the mountain and clearly see everything around him in a single glance. The insights in this book give a whole new meaning to the phrase ‘a thing looks so small from up high but when you see it up close you are amazed by its size and height’. The power of the retail investor is immense. Leave it to John to see the power of the retail investor move a mountain and influence the direction of a company.
Keena Pettijohn CEO & Founder CEO & Founder Lifelogixs Strategic Consultancy Group